Skin So Bright Face Serum with Hyaluronic Acid and Collagen - Renew and rejuvenate your skin

Established in 2002 in London, England, the W7 brand was founded with the goal of making high quality, on-trend color cosmetics accessible to everyone at affordable prices. The brand's tagline, "Who Will You Be Today?" encourages individuals to explore and express themselves without limitations. W7 is inclusive and welcomes individuals of all skill levels, from beginners and teenagers to adults and makeup enthusiasts.

W7 products are 100% cruelty free and have not been tested on animals. Some of the best-selling products include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and Lift & Sculpt Cream Contour Palette. These products have received positive customer reviews, with an average rating of 4.3 to 4.1 out of 5 stars.

The Mighty Mattes Eyeshadow Palette is a high quality, highly pigmented palette suitable for all individuals. The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, while the Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser. The Lift & Sculpt Cream Contour Palette contains six professional and long-lasting cream formulas, perfect for transitioning base shades.

In addition to makeup, W7 also offers skincare products. The W7 serum contains hyaluronic acid to increase surface and deep skin hydration, as well as arbutin to help fade hyperpigmentation and even out skin tone. Collagen in the serum encourages skin renewal, making the skin appear plumper, firmer, and more youthful.

W7 Cosmetics are designed in London by professionals and are safe for sensitive skin. The serums are vegan-friendly and 100% cruelty free, aligning with W7's commitment to providing high quality, affordable cosmetics and skincare products for individuals of all ages.

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